Lightrail is a modern platform for account credits, gift cards, promotions and points—made for customer acquisition and retention.
Easily create and manage customer credit and balances. See how and when they spend so you can learn about their behavior.
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Incentivize new spending behavior by adding temporary value to customer accounts
Integrate with software across your organization including CRM and marketing tools
Provide your analysts and accountants with the activity data they need
Create flexible, mobile wallet ready digital gift cards that can easily connect to customer identity in your CRM or marketing tools.
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See detailed transaction history, program performance and contact behavior
Attach a short-term promotion to a particular group of gift cards to drive sales
Run promotions that require a unique code at checkout or add them to your contacts directly for simple, automatic redemption
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Associate multiple promotions to each contact and see complete histories to learn what works best
Control redemption with rules that include around payment type, product category or customer lifecycle
Set expiry by date or period. For example, a promotion can either end on December 31st or 14 days from activation
Create urgency and encourage return purchases with points that expire individually after a set period
Add promotions to your points program to incentivize redemptions, drive activity or reward participation
Use segmentation, personalization and targeting to get and keep customers. By putting consumer identity at the core of all your branded currency, it's easy to drive new consumer behaviors.
Protect your customer data as well as your bottom-line with best-in-class enterprise security
Adapt and change your programs and strategy without needing to overhaul your code
Grow your business with pricing and infrastructure that is designed to change and scale with you
Filter and segment your customers to engage them one on one with promotions targeted to specific behavior and demographics.
View current and historical data, and drill down into your transactions. Filter around specific behaviors for marketing, support, fraud prevention and accounting.
Use services like Stripe, Braintree, Woocommerce or Shopify? Your gift cards and promotions work easily in your checkout with minimal effort from your developers.
Get up and running quickly with a straightforward API. Find code examples, common use cases and support throughout our documentation.
Have questions? Want to see a demo? Let us know, and we'll get back to you shortly.