Lightrail started in 2012 as Giftbit, a rewards platform that lets companies buy, deliver and manage digital gift cards.
As Giftbit became successful, we were often approached by online businesses who needed flexible, digital infrastructure that could power their gift cards & promotions to drive customer engagement.
We knew our expertise in gift cards, incentives, and loyalty would solve this for them better than anyone could. So, we built Lightrail in the fall of 2016.
Since then, Lightrail’s grown into a scalable and secure infrastructure used by businesses across the globe. And we’re just getting started.